Marketing, sales & communications

Hire a digital marketing expert in Greece and Cyprus

Senior judgement over the ad spend, the agencies, and the analytics, on your side of the table.

A great deal of digital marketing spend in Greece and Cyprus runs on faith: the budgets grow and the agency reports look good, but nobody inside can say which part works. A digital marketing expert holds every channel to commercial results. The usual triggers:

Ad budgets that keep growing with no visible link to sales
Agency reports full of metrics that all look good and decide nothing
An SEO program that publishes a lot and brings in few customers
An agency contract up for renewal, and no benchmark to judge it against

The digital marketing experts on Hellenic Talent are elite professionals who have run digital channels in-house at scale-ups and corporates, or led accounts at serious agencies before crossing to the client side. Much of their work is oversight for family businesses whose spend has outgrown their ability to judge it.

What does a digital marketing expert actually do?

Audit where the digital budget goes and what the company gets back for it
Oversee Google and Meta campaigns: account structure, targeting logic and testing discipline
Set the SEO and content strategy around commercial intent rather than volume
Make measurement honest about what attribution can and cannot show
Manage agencies from the client side: briefs, benchmarks, renegotiation or replacement
Decide what to bring in-house as the marketing team grows

How to choose the right digital marketing expert

What to test in the first conversation, whoever you end up hiring.

Has replaced an agency
Has ended an agency relationship from the client side and can say what the new brief fixed.
Reads the ad accounts
Asks for access to your Google and Meta accounts in the first week, and reads the structure rather than the agency's summary.
Tests spend with holdouts
Proves a channel's worth by switching spend off in a region or a period, not by trusting the platform's own attribution.