Marketing, sales & communications

Hire a digital marketing expert in Greece and Cyprus

Senior judgement over the ad spend, the agencies, and the analytics, on your side of the table.

A great deal of digital marketing spend in Greece and Cyprus runs on faith: the Google and Meta budgets grow, the agency reports arrive full of metrics that all look good, and nobody inside can say which part of the spend is working. A digital marketing expert brings senior judgement to that money: performance marketing held to commercial results, an SEO and content strategy with a reason behind it, measurement that is honest about what attribution can and cannot tell you, and budgets sized to the company rather than to the case study.

The digital marketing experts on Hellenic Talent have run growth and digital channels in-house at scale-ups and corporates, or led accounts at serious agencies before crossing to the client side. Much of their work here is oversight: sitting on the client's side of the agency relationship for family businesses and mid-market companies whose spend has outgrown their ability to judge it.

What does a digital marketing expert actually do?

Audit where the digital budget actually goes and what the company gets back for it
Oversee performance marketing on Google and Meta: account structure, targeting logic, and testing discipline
Set an SEO and content strategy that serves commercial intent rather than publishing volume
Make measurement honest: what the funnel shows, what attribution can support, and where the data stops
Manage agencies from the client side: briefs, benchmarks, and renegotiation or replacement when warranted
Judge what to bring in-house and what to keep external as the team matures
Coach the in-house marketers so the capability remains after the engagement ends

How to choose the right digital marketing expert

What to test in the first conversation, whoever you end up hiring.

Budgets like yours, failures included
Has run budgets of the size you spend, and can talk about the ones that failed.
Mechanics, not vocabulary
Fluent in the mechanics of Google and Meta, not only in the vocabulary.
Names attribution limits
Honest about the limits of attribution instead of hiding behind a dashboard.
Has ended agency relationships
Has managed agencies from the client side, including ending those relationships.
Nothing to sell you
Holds no stake in any channel, tool, or agency they might recommend.