Marketing, sales & communications
The operator who runs the funnel personally: acquisition, conversion, retention and the experiments between them, for companies at the stage where growth is the whole job.
Founders in Athens, Nicosia and Limassol increasingly sell to the world from day one, and local e-commerce businesses reach the point where the channels that built them stop growing. A growth marketing expert is the hands-on operator for that stage, doing the work rather than reviewing it. The moments that bring one in:
The growth marketing experts on Hellenic Talent are elite professionals who have been founders and growth leads with exits behind them, or who led growth in-house at scale-ups. They run the budgets themselves rather than reviewing an agency's report of them.
What to test in the first conversation, whoever you end up hiring.
Leads with payback
Talks about acquisition cost against first-order margin and payback before talking about channels or creative.
Reads retention by cohort
Can show a retention curve by cohort from a product they grew, and what moved it.
Builds the campaigns personally
Sets up the campaigns, the tracking and the landing pages with their own hands, rather than briefing someone else.
A short call is enough to understand the situation and tell you honestly whether the network has the right growth marketing expert for it.
Engagements run remote, hybrid, or on-site, for clients in Greece, Cyprus, and the rest of the world.