Marketing, sales & communications

Hire a fractional CMO in Greece and Cyprus

Senior marketing leadership a few days a month, for companies where marketing is all execution and no direction.

Plenty of companies in Greece and Cyprus have marketing without marketing leadership: agencies produce, a junior team posts, budget gets spent, and nobody senior decides what the brand stands for or which channels deserve the money. A fractional CMO closes that gap, bringing marketing leadership a few days a month without creating a full-time seat the organisation is not ready to fill.

The fractional CMOs on Hellenic Talent have led marketing at senior level in industry or advised on it at top consultancies. The demand here is clearest in two places: scale-ups outgrowing founder-led marketing, and family businesses professionalising functions that never had senior ownership.

What does a fractional CMO actually do?

Make the brand and positioning choices the execution has been running without
Decide which channels deserve budget, based on their actual economics
Own the marketing plan and hold agencies accountable to it
Build, structure, and coach the in-house marketing team
Report marketing in commercial terms the board can act on
Prepare the ground for a full-time marketing leader when the company is ready

How to choose the right fractional CMO

What to test in the first conversation, whoever you end up hiring.

Owned the marketing function
Has led marketing at senior level, not only run campaigns.
Numbers as well as brand
Reads channel economics and data as fluently as brand.
Leaves capability behind
Has built teams up before, so the capability outlasts them.
Greek and Cypriot audiences
Understands the audiences your business sells to in Greece and Cyprus.
Says what will not fit
Honest about what a few days a month can and cannot carry.