Marketing, sales & communications

Hire a fractional CMO in Greece and Cyprus

Senior marketing leadership a few days a month, for companies where marketing is all execution and no direction.

Plenty of companies in Greece and Cyprus have marketing without marketing leadership: agencies produce, a junior team posts and nobody senior decides what the brand stands for. A fractional CMO brings that leadership a few days a month, without a full-time seat the company is not ready to fill. It is usually the answer when:

A scale-up outgrows founder-led marketing and the founder has no time left for it
A family business professionalises a function that never had senior ownership
The budget grows but nobody can say which channels deserve it
Agencies set the direction because nobody inside does

The fractional CMOs on Hellenic Talent are elite professionals who have led marketing at senior level in industry, or advised on it at top consultancies. They know the audiences a Greek or Cypriot business sells to, at home and abroad.

What does a fractional CMO actually do?

Make the brand and positioning choices the execution has been running without
Decide which channels deserve budget, on their actual economics
Own the marketing plan and hold the agencies to it
Build and coach the in-house team, and structure it for the next stage
Report marketing in commercial terms the board can act on
Prepare the ground for a full-time marketing leader when the company is ready

How to choose the right fractional CMO

What to test in the first conversation, whoever you end up hiring.

Positioning they can defend
Shows a positioning they set for an earlier brand, and the evidence that it changed what customers chose.
Reports marketing to a board
Can show a marketing report they gave a board: which commercial figures it led with and what the board decided from it.
Adapts playbooks to this market
Can name what from an international playbook failed with Greek or Cypriot customers, and what they did instead.