Management consulting

Hire a market research expert in Greece and Cyprus

Evidence for a decision with money on it, gathered in a market where the published data stops early and most of what matters is held by people.

Schedule a call How our vetting works

Market research in Greece and Cyprus starts at a disadvantage: the official statistics are coarse and late, and the knowledge that counts sits with distributors, buyers and insiders. A market research expert gathers the evidence a decision needs, and ends with a recommendation rather than a data dump. Typical briefs:

Sizing a market for a business plan, a feasibility study or an EU-funded program file
What customers really think, from interviews in Greek rather than a desk study in English
A competitor that keeps winning and nobody inside can explain why
A pricing or channel question the commercial team argues about without evidence

The market research experts on Hellenic Talent are elite professionals: alumni of the research teams of top strategy houses, market intelligence analysts and strategy consultants who do their own fieldwork. They triangulate rather than trust a single source, and say how confident each number is.

What does a market research expert actually do?

Turn the business question into research questions whose answers would change the decision
Size the market from several directions, and state how confident each number is
Interview customers and distributors in Greek, and know who will talk and who will not
Read competitors from what they do: prices, channels and hiring, not press releases
Test prices and channels with buyers before the commercial team commits
Write the market section of a business plan or funding file so it survives the reader

How to choose the right market research expert

What to test in the first conversation, whoever you end up hiring.

Gets distributors to talk
Can explain how they reach distributors, buyers and former insiders in Greek, and what those people will not say on record.
Builds the number twice
Sizes a market from the top down and the bottom up, then explains why the two results differ.
Knows where sources stop
Names which Greek and Cypriot statistics and registries hold up, and the year or segment where each one stops.