Management consulting

Hire a market entry consultant in Greece and Cyprus

Which market, by which route, with which partners, and what the first year looks like: a plan for entering Greece and Cyprus, or for taking a Greek or Cypriot company abroad.

Market entry runs both ways in Greece and Cyprus: foreign companies coming in, and local companies that already sell abroad without ever having chosen where. A market entry consultant chooses the market and the route, then writes a launch plan the company can actually run. It usually starts with one of these:

  • A foreign company coming in, where distribution runs on relationships and the published data stops early
  • Exports that grew by accident, with no market ever chosen on purpose
  • A distributor or a subsidiary: the route decision nobody wants to get wrong
  • A launch at home: a new product or segment that needs its own go-to-market plan

The market entry consultants on Hellenic Talent are elite professionals: former international general managers who opened markets themselves, strategy consultants from top houses and analysts who do the fieldwork. They stay through the first months, because the plan is where market entry looks easiest.

What does a market entry and go-to-market consultant actually do?

  • Assess the target market as it is: structure, regulation, competitors and how buyers buy
  • Compare the entry routes with a business case for each: distributor, partner, subsidiary or e-commerce
  • Price for the new market instead of exporting the home price list
  • Shortlist the partners worth having, and judge the ones who approach you
  • Coordinate the entity questions with the lawyers and accountants, without doing their job
  • Write the first-year launch plan and stay to adjust it against what the market does

How to choose the right market entry and go-to-market consultant

What to test in the first conversation, whoever you end up hiring.

  1. Signed a first distributor

    Can describe the first distributor or partner they signed in a new country, and why that one rather than the others.

  2. Costs every entry route

    Puts a distributor, a partnership and an own subsidiary side by side with their costs and margins before recommending one.

  3. Sets the stop signals

    Agrees before launch which early numbers would show the entry is failing, and what the company does then.

Related roles

Tell us what you are trying to get done

A short call is enough to understand the situation and tell you honestly whether the network has the right market entry and go-to-market consultant for it.

Engagements run remote, hybrid, or on-site, for clients in Greece, Cyprus, and the rest of the world.