Marketing, sales & communications
A senior hand on the channels where your customers actually look: where to show up, what to say, and a rhythm you can keep.
For hotels, consumer brands, and a growing number of scale-ups in Greece and Cyprus, social channels are where customers first look, and too often they are handed to the youngest person in the office. A social media manager at a senior level does a different job: a channel strategy that decides where to show up and why, a content rhythm the company can sustain, a brand voice held consistently in Greek and English, and comments, messages, and reviews answered with judgement rather than in haste.
The social media managers on Hellenic Talent are elite professionals who have run brand channels in-house for hotel groups, consumer brands, and scale-ups, or led social accounts on the agency side before crossing to the client side of the table. They work daily in both Greek and English.
What to test in the first conversation, whoever you end up hiring.
Handled a delicate moment
Has run brand accounts through delicate moments, not only through product launches.
One voice, two languages
Writes natively in Greek and English, and can hold one voice across both.
Commercial purpose before content
Asks what the channels are for commercially before proposing any content.
Held creators to standards
Has managed agencies or creators from the client side, and can show the standards they held them to.
Will rule a platform out
Honest about which platforms are not worth your effort, including within their own specialism.
A short call is enough to understand the situation and tell you honestly whether the network has the right social media manager for it.
Engagements run remote, hybrid, or on-site, for clients in Greece, Cyprus, and the rest of the world.