Management consulting

Hire a commercial excellence consultant in Greece and Cyprus

Sales effectiveness as a program, for a company that already has a sales force and wants it to sell more of the right things, to the right accounts, at the right price.

A company can run a sales force for a generation and never have designed it. A commercial excellence consultant turns what grew by habit into a system, with territories, incentives, key accounts and trade terms built for margin. The signs it is time:

  • Territories that follow history rather than customers or margin
  • Incentives that pay for volume the margin cannot afford
  • Rebates and discounts that live in the salespeople's heads
  • Annual negotiations with retailers that renew last year's terms by default

The commercial excellence consultants on Hellenic Talent are elite professionals: former commercial directors of consumer goods and industrial groups, revenue operations leaders and consultants from the commercial practices of top consultancies. They design for how selling works in Greek and Cypriot channels, through relationships and tenders as much as pipelines.

What does a commercial excellence consultant actually do?

  • Find where the machinery leaks: coverage, conversion, price realisation, cost to serve
  • Redesign territories and the sales organisation around customers and margin
  • Rebuild the incentive scheme so salespeople earn on what the company wants sold
  • Set up key account management: account plans, relationship maps and a contact rhythm
  • Put trade terms under rules agreed with finance, from discount to cash collected
  • Coach the sales leaders to run the system with pipeline discipline and clean CRM data

How to choose the right commercial excellence consultant

What to test in the first conversation, whoever you end up hiring.

  1. Rebuilt a commission plan

    Shows how a commission plan they redesigned changed what the sales force sold, and what went wrong at first.

  2. Sized a sales force

    Can explain how they set salespeople and visit frequency from customer value, not from last year's headcount.

  3. Writes key account plans

    Can show a key account plan they wrote, with the relationship map and targets, and what changed in that account a year on.

Related roles

Tell us what you are trying to get done

A short call is enough to understand the situation and tell you honestly whether the network has the right commercial excellence consultant for it.

Engagements run remote, hybrid, or on-site, for clients in Greece, Cyprus, and the rest of the world.